Graphic Design 8 Styles You Should Know.
Before we look at the 8 types of Graphic design, let’s start with the basics: What is graphic design? Graphic design is the creation of visual compositions to solve problems and express ideas through typography, imagery, color, and shape. There’s no one way to do this, and that’s why there are so many types of graphic design, each with its area of expertise.
Graphic design is the creation of visual compositions to solve problems and express ideas through typography, imagery, color, and shape.
Each sort of graphic design demands particular abilities and design processes, even though they frequently overlap. Many designers specialize in the same type. Others focus on sets of related, similar types. But because the industry is constantly changing, designers must
be adaptable and lifelong learners to change or add specializations throughout their careers.
Whether you’re an aspiring designer or looking for design services for your business, understanding the 8 types of graphic design will help you find the right skills for the job.
Eight fundamental categories of graphic design exist:
1. Visual Identity Graphic Design
A brand is an association that exists between a company or group and its target market. A brand identity is how an organization communicates its personality, tone, and essence, as well as memories, emotions, and experiences.
Graphic design for a visual identity is just that: the visual elements of a brand identity that act as the face of a brand convey those intangible qualities through images, shapes, and color.
Designers who specialize in visual identity graphic design work with brand stakeholders to create assets such as logos, typography, colors, and image libraries that represent a brand’s personality. In addition to standard business cards and corporate stationery, designers often develop a set of visual brand guidelines (style guides) that define best practices and provide examples of visual branding applied to various media. These recommendations aid in ensuring brand consistency in upcoming apps.
Graphic designers with a visual identity must have a general knowledge of all types of graphic design to create design elements that are appropriate for all visual media. They must also have strong communication skills, conceptual and creative abilities, and a desire to learn about industries, organizations, trends, and rivals.
2. Marketing and Advertising Graphic Design
When most people think of graphic design, they think of a design for marketing and advertising.
Companies rely on successful marketing efforts to capture the decision-making process of their target audience. Effective marketing connects people with a product, service, or brand based on their wants, needs, awareness, and satisfaction. Since people will always find visual content more attractive, graphic design helps organizations promote and communicate more effectively.
Marketing designers collaborate with firm owners, directors, managers, or marketing experts to create marketing assets. They can work alone, in-house, or as part of a creative team. Designers can specialize in a specific type of media (e.g., vehicle wraps or magazine ads) or create a broad assortment of collateral for print, digital, and beyond. While traditionally focused on print, this type of design has evolved to include more digital assets, especially for use in content marketing and digital advertising.
Examples of Marketing Graphic Design
• Postcards and flyers
Magazine and newspaper advertisements
• Posters, banners, and billboards
• Brochures (print and digital)
• Signage and trade show displays
• Email Marketing Templates
• PowerPoint presentations
• Social media ads, banners, and graphics
• Banner and retargeting ads
Images for websites and blogs
•Marketing designers must be great communicators, problem solvers, and time managers. In addition to being proficient in several graphic designs, layouts, and presentation apps, they should also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn the process and gain valuable skills and experience.
3. User Interface Graphic Design
The process of building interfaces that are easy to use and provide a pleasant user experience is known as UI design.
UI comprises everything with which the user interacts—the screen, keyboard, and mouse—but in the context of graphic design, UI design concentrates on the user’s visual experience and the design of the user interface. on-screen graphic elements such as buttons, menus, focused on micro-interactions, and more. A UI designer’s job is to balance aesthetic appeal with technical functionality.
Desktop apps, mobile apps, online apps, and games are all specialties of UI designers. They collaborate closely with UX (user experience) designers (who establish how the program functions) and UI (user interface) developers (who write the code to make it work).
User Interface: Graphic Design Examples
Web page design
• Theme Design (WordPress, Shopify, etc.)
• Game interface
• App design
4. Publication of graphic design 8 Styles
Publications are long-form works that reach a large number of people by being extensively circulated. They have traditionally been a print medium. Publication design is the classic type of design—think books, newspapers, magazines, and catalogs. However, recently, digital publishing has grown significantly.
Publication graphic designers collaborate with editors and publishers to develop layouts with carefully picked typography and associated artwork, such as photography, graphics, and illustrations. Publication designers might operate as independent contractors, as members of a creative firm, or as employees of a publishing company.
Examples of publication graphic design
• Annual reports
In addition to graphic design skills, they need to understand color management, printing, and digital publishing.
5. Packaging graphic design
Most products require some type of packaging to secure and prepare them for storage, distribution, and sale. However, packaging design can also communicate directly with consumers, making it a highly effective marketing tool. Every box, bottle, and bag, every box, container, or canister is an opportunity to tell a brand story.
Packaging designers create concepts, create mockups, and create print-ready files for a product. This requires expert knowledge of print processes and a deep understanding of industrial design and manufacturing. Because packaging design touches so many areas, it’s not unusual for designers to find themselves creating other assets for a product, such as photography, illustrations, and visual identity.
Packaging designers may be jack-of-all-trades or specialize in a specific type of packaging (such as labels or beverage cans) or a specific industry (such as food or children’s toys). Their work requires strong work in print and industrial design as well as advanced conceptual and problem-solving skills. They must be flexible and aware of current trends to meet the demands of clients, marketers, and manufacturers.
6. Motion graphic design
Simply put, motion graphics are images that move. This may include animation, audio, typography, images, video, and other effects used in online media, television, and film. The medium has grown in popularity in recent years as technology has improved and video content has become king.
The “Motion Graphics Designer” tool is relatively new for designers. Previously exclusive to television and film, technical advancements have lowered production time and expenses, making the art form more accessible and affordable.
Motion graphics are one of the most advanced forms of design and can be found on all digital platforms, which has created all kinds of new fields and opportunities.
Examples of motion graphic design
• Title sequence and closing credits
• Animated logo
• Promotional videos
• Tutorial videos
Motion graphics designers start by creating storyboards and then bring their concepts to life with animation, video, and traditional art. Depending on the industry, a strong working knowledge of marketing, coding, and 3D modeling can be a definite asset.
7. Environmental graphic design 8 Styles
Environmental graphic design visually connects people to places to make them more memorable, interesting, informative, or easy to navigate, improving their overall experience. Environmental design is a wide variety of designs. Here are some examples:
Examples of environmental graphic design
• l Walls.
• Office branding
• Public transport navigation
Retail store interiors
• Event and conference spaces.
Wayfinding is a specific type of environmental graphic design that consists of strategic cues, signs, and visual cues that help people identify where they are and where they need to go so they can get there without getting confused.
Environmental graphic design is a multidisciplinary practice that integrates graphic, architectural, interior, landscape, and industrial design.
Designers work with any number of people from these disciplines to plan and execute their designs. As a result, designers typically have training and expertise in both graphic design and architecture. They must understand industrial design concepts and be able to interpret and draft architectural designs.
Traditionally, environmental graphic design has produced static print pieces, but digital interactive displays continue to grow in popularity as a means of creating a more engaging experience.
8. Art and illustration for graphic design 8 Styles
Graphic art and illustration are often seen as the same thing as graphic design. However, they are each very different. Designers construct compositions to explain and solve problems, whereas graphic artists and illustrators create original artwork. Their art takes many forms, from fine art to decoration to illustration to storytelling.
Although graphic art and illustration aren’t technically types of graphic design, there are so many created for commercial use in the context of graphic design that you can’t talk about one without the other.
Art and illustration examples for graphic design.
• T-shirt design
• Graphic patterns for textiles
• Graphic novels
• Comic books
• Album art
• Book cover
• Picture books
• Technical example
• Graphic artists use any combination of media and techniques to create their work as they collaborate with writers, editors, managers, marketers, and art directors in all graphic design genres. They often have a foundation in the fine arts, animation, or architecture. Due to overlapping talents and apps (and vice versa), graphic designers that also work as graphic artists and illustrators might be found.
Use the appropriate graphic design for the project.
•Graphic design is an ever-growing field, and the demand for specialized and skilled designers is increasing. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the expert you need.
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