How to make money with email marketing
Here are 8 tested strategies for making money from the emails you send.
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search advertising. . .
This is an email.
Email marketing has the highest conversion rate of any marketing channel. In actuality, email is 40 times more efficient than Facebook or Twitter at bringing in new clients. And email transactions are three times more profitable than social media transactions, reports global management consulting firm McKinsey & Company.
Want to start making money from your email list?
How to Monetize Email Marketing
1. Sell a product or service.
Already have a product or service to sell? fearsome! You can skip this section.
If not, this is your first step. Find a physical or digital product or service to sell. Without product promotion, it will be extremely difficult (dare I say, impossible) to make money from your email marketing efforts.
Not sure what to promote to your audience? Here are some ideas to get you started:
• eBooks
• Training Guide
• Online courses
• Private virtual coaching sessions
• Classes or workshops
• Membership
Take a look at how this YouTuber uses email marketing to promote weight loss ebooks to his audience.
2. Sell other people’s products.
You don’t always have to sell your products or services to monetize email marketing. Instead, you may be an affiliate for other businesses’ products or services. As an affiliate, you receive a commission from the business you generate for the company.
Here’s an example of a great affiliate connection: An online business coach offers planning advice to his clients. To help them turn her advice into reality, she recommends affiliate tools—such as website builders and email marketing providers—to meet her client’s marketing and sales needs.
Make sure you have a good relationship with your subscribers and that you only recommend goods and services that make sense to them before you begin affiliate marketing. Otherwise, they can unsubscribe.
Many companies have affiliate programs you can join — like AWeber! You can sign up for our affiliate program here.
In addition, AWeber integrates with tools like ClickBank which makes it easy to find affiliate products to promote to your audience.
In fact, an AWeber customer — GetOrganizedNow.com — uses the ClickBank integration to find and sell products that align with its audience’s interests. During the COVID-19 pandemic, GetOrganizedNow.com promoted landscaping services, as they realized their audience was working on more home improvement projects.
3. Sell premium or exclusive products.
One of the best ways to make money with email marketing is to offer additional products or services at the point of transaction.
Let’s say you’re a life coach, and your primary product is an online monthly membership that includes access to a community of users, webinars, and a library of resources.
Once someone buys your membership, you can offer them exclusive one-on-one coaching sessions. A participant can choose a topic they want you to focus on and ask questions they might not feel comfortable asking in a live webinar in a virtual room full of other members. Many people will pay top dollar to get that individual attention.
Or it could be much simpler than that. If you’re an online personal trainer, you can offer free downloadable upper body workouts. When someone requests it, they receive an automated email with a download – plus an upsell to a comprehensive 12-week program that guarantees the results.
Here is an example from the company FabFitFun. Email Quarterly tries to upsell subscribers on upgraded memberships so they can customize their subscription boxes sooner and get more products.
4. Cross-sell related products
Every purchase a customer makes gives you insight into their likes and interests. You can use this information to entice them with other products they might also enjoy.
In fact, you probably have an email in your inbox right now that says, “Since you bought this, you might be interested in this.” This is because targeted online shoppers are more likely to buy from you again with personalized messages.
Here is an excellent cross-sell illustration: An online course is used to certify nutrition coaches. Once they complete the course, they are automatically sent an email that cross-sells other courses — this time about yoga certification or strength and conditioning certification.
I recommend sending an automated email with additional recommendations about one to three weeks after the customer’s initial purchase. Setting up such targeted, automated email is very easy in AWeber. Create your free account today.
5. Get repeat purchases.
Along the lines of cross-selling, you can have a product or service that calls for repeat purchases. Sometimes a friendly reminder email is an effective way to keep a steady stream of sales going.
This method of making money with email marketing works great for businesses that rely on recurring, seasonal, or perishable items. For example, a window cleaning service might email clients at the end of each season to remind them to schedule their next appointment. email marketing business ideas
Offering a discount or coupon can also go a long way. Giving someone a discount on their next cleaning can give them the boost they need to book another session.
Or, simply remind your customers when they want to book their next appointment, and give them the option to set up reminders if they’re not ready to shop with you.
6. Plan for cart abandonment
We’re all forgetful, so it’s no wonder shoppers often get distracted or put off a purchase because they weren’t ready to buy at the time. However, you are aware of what they omitted if you use an e-commerce platform like WooCommerce.
Automatically send highly relevant emails that encourage them to buy the product or service they were considering. According to Experian, customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete a purchase than those who receive just one follow-up email.
Try to send the first message a day later, the second message 48 hours later, and possibly the third message within three or four days of giving up.
Keep cart abandonment emails short. If you want to draw the reader’s attention, adding a little humor or personality doesn’t hurt. Check out this example from the clothing company Chubbies.
And this example of the Dollar Shave Club quickly reminds the person of all the benefits they are missing out on by not joining. email marketing service provider
You can even offer relevant information to help resolve their questions or concerns or highlight your great customer service team. Many companies will offer discounts to entice you further or create urgency with limited-time offers.
7. Ask people to spread the word. money with email marketing
The final strategy I’ll discuss is also one of the oldest forms of advertising: word of mouth!
According to a Nielsen report, 84 percent of consumers say they completely or somewhat trust the recommendations of family, colleagues, and friends for goods and services. This makes personal recommendations a top source of trust when it comes to making a purchase.
Send emails to your engaged, devoted customer base to encourage them to tell their friends and acquaintances about your goods and services. You can even go a little further by asking them to leave you positive online reviews and to “like” and share your social feeds.
Consider implementing referral links to encourage your subscribers to spread awareness about your brand. Referral links allow your existing customers to promote trackable links to your business. In exchange for sending new paying customers your way, you can offer them discounts, coupons, vouchers, cash, rewards or redeemable points.
See how Hot Chocolate encourages participants in the 15k/5k race to invite their friends to the event below.
8. Automate your email campaigns money with email marketing
With a partner like AWeber, you can set up automated email campaigns to easily make money with email marketing.
Automated email campaigns – often called autoresponders – are a series of emails that are automatically sent to your new subscribers after they subscribe, saving you time and effort so you can focus on your passion. Email Marketing Passive Income
Your welcome email sets the tone for the types of emails your subscribers can anticipate from you by being the first email in your autoresponder series. It’s also a great time to sell because welcome emails often see higher engagement rates than other types of emails.
Next, expand your welcome email with a welcome series to provide ongoing value to your readers. For example, if you’re a podcaster, your welcome series might include top blog posts, more about you and your business, surveys of your subscribers and their interests, and more. can share email marketing for beginners
Bonus Tip: Get more sales by incorporating web push notifications into your marketing strategy.
Web push notifications are a great way to share time-sensitive information with your audience. But how can you earn money with web push notifications? Easy Running a limited-time sale that you want to promote? Send a web push notification to your subscribers to let them know and drive them to your website. Email Marketing Course
Also, you can tell your email subscribers that they will receive even more great content when they sign up to receive your web push notifications.
Learn more about how sending web push notifications can help you make more sales.
Want to use web push notifications as part of your marketing strategy? Well, good news: you can try web push notifications with AWeber.
How to do Email Marketing
How to close sales with email
While all of these tactics are great ways to make money with email marketing, they will likely fall flat without killer email copy or content to win over your potential buyers. Check out our free What to Write course and you’ll learn how to craft the perfect email for each layer of your funnel, and get 45+ email content templates to copy and paste.
Plus, save money on your email marketing by signing up for AWeber Free — our 100% free pricing option for providing email marketing and landing page services at no cost.
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