How to Earn Money on Facebook [Easy Step by Step User Guide]
You might not think of Facebook as new and flashy anymore. But you can’t deny its popularity. More than 2 billion people use Facebook every month, with 1.37 billion of them actively using it every day.
So, it’s no surprise that many people and businesses try to make money from Facebook. It makes sense with such a large potential audience.
Earn Money on Facebook
Making money on Facebook can be difficult. Due to the large size of Facebook, it can be difficult to stand out from the crowd. This is especially so now that Facebook only shows a selection of posts in a person’s feed. Is it possible that the statuses you lovingly craft and upload to your business page may not reach more than 2% of your followers?
Whenever someone opens their Facebook feed, the Facebook algorithm goes through four steps to decide which posts to show that person:
1. Inventory – The algorithm examines all recent statuses shared by the person’s friends and the pages they follow.
2. Signals – It then looks at the entire range of signals based on the user’s past behavior. These include, who posted, average time spent on content, post engagement, tagging and comments, how informative the post is, and many other indicators. An important tip from a monetization perspective is that the algorithm considers people’s statuses more important than page posts.
3. Predictions – Signal tries to predict how a user will react to a particular story – will they share it, comment on it, read it or ignore it?
4. Score – The algorithm generates a relative score for each post based on the signals and their predictions.
5. When Facebook aggregates a person’s feed, it only shows posts with the highest relevance scores.
6. We’ve previously shown how Instagram, which is owned by Facebook, runs a similar scheme on how to beat the Instagram algorithm without actually cheating.
How to Earn Money on Facebook [Easy Step by Step User Guide]:
Are you an entrepreneur, an influencer, or just an ordinary person?
Facebook is primarily a social network; An online place where people can hang out, meet and share things of common interest. This is one of the reasons why it gives more weight to posts from one’s account than to page posts.
Businesses should always keep this in mind. People will always be easier to spread the word on Facebook than companies.
But it is not as clear as that.
If a person has a very small number of Facebook friends, they will not be able to spread the word very far – unless they can share content deeply enough that people share it many times, and that goes viral.
On the other hand, if a person can attract a large number of followers and then engage with them regularly, they will find that their posts will appear in many people’s feeds.
So the best way to make sure people listen to you is to grow your support base to the point where they think of you as an influencer. When you reach this point, making money on Facebook becomes easy.
However, business accounts should not be completely ignored. If businesses manage their accounts well and share quality content regularly, Facebook will recognize their efforts and increase their relevance score.
And then, of course, there’s Facebook advertising, which can help give posts an extra push of reach. We recently looked at how much Facebook ads cost – the real cost of running Facebook ads.
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Prepare your audience first to Earn Money on Facebook.
The whole reason Facebook influencers are successful is that they’ve already gone through the following process.
You need to increase your expertise by sharing the best posts – interesting links, photos, and updates – on Facebook. To be successful as an individual you must create an area of interest where you can be recognized as an expert.
While businesses may choose to use influencers to market for them, they may also want to build some form of Facebook presence themselves. Over time they can use this to identify people as experts in their niche. Starbucks has shown how to do it, and its page has 37 million followers.
The main purpose of your Facebook Fan Page should be to provide a place where people can get to know you. Over time, this means they will come to trust you. And ultimately, chances are they’ll be happy spending money to buy something from you.
“To sell on Facebook you have to stop treating fans like a commodity and treat them like your friends.”
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Selling items in the Facebook Marketplace or Facebook Buy & Sell Group
Depending on your location, you’ll find a wide variety of goods and services for sale on Facebook Marketplace. These categories range from home and garden to cars and bikes.
A Facebook user can choose the geographical area from which they see products for sale. For example, you can set it to show items for sale within a certain distance of your home.
- You can earn some money by listing your spare parts on Facebook Marketplace. You may have to negotiate with people, so keep in mind the lowest price you are willing to sell for.
Similarly, there are buying and selling groups on Facebook in most regions. You can make posts selling your spare parts in these groups. They often have a common pool of members, and therefore face less haggling from people trying to pick up a deal.
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Sell from your Facebook Fan Page.
Many businesses find that this can be difficult. It’s not easy to create a high enough relevance score for your Page posts to appear in your followers’ news feeds.
So, to make money on Facebook using your fan page, you need to create and share content that people value regularly. As Kim Garst says, his Facebook selling formula is “Be useful + be authentic + sell occasionally = big Facebook sales.”
our influencers can assist you if you use influencer marketing. They can provide useful and authentic content, and direct their followers to your fan page.
You may want to consider adding some Facebook ads to improve the reach of your sales posts. But don’t forget that building a bulk of your posts can’t be sales-oriented to build an organic audience to be valuable and entertaining to your potential audience.
With Facebook advertising, it’s important to remember where most Facebook users are in the buying cycle. They are not using the platform to buy anything. It’s not like advertising on Google, where potential buyers search for terms to help make a purchase. People come to Facebook to chat with their friends, see what their acquaintances are up to, and watch funny cat videos – not to buy your product.
So building a sales funnel is your responsibility. To do this you want to reach as large an audience as possible – so you should share a variety of content. Provide a mix of links to quality blog posts, videos, funny stories, controversial statements, infographics, and anything else you think will attract people to you. They must, in some way, be related to your product – or at least to the type of people who will be interested in your product.
Once you’ve built a base of supporters (either by yourself or with the help of influencers), you should start promoting content to them. Pay attention to engagement levels on those posts, and share as much content as possible with the most engagement.
You should then consider promoting the content in ads targeted to Lookalike Audiences. Although these people may have never heard of you before, they have shown through their past activities that they have similar interests to those who follow you. So attracting these audiences to your content shouldn’t be too complicated.
Run a Facebook group in your niche.
While running a Facebook group isn’t just about making sales, it can be a helpful way to let people know what you have to offer.
If you sell information products, Facebook groups might be extremely helpful. You can organize a group and invite participants to lend a hand to one another and discuss ideas. Again, you need to ensure that you offer useful content to the group members, and you can suggest your product as a solution to their problems every time.
Facebook groups can work well for other activities as well. For example, if your product is a course or an eBook, you can run a Facebook group for your class members or people who have purchased your eBook.
If you provide paid coaching, you can use a Facebook group as a place where your clients can come together. You might even run it as a mastermind group.
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A recommended Facebook sales funnel
Like most other commentators, he stresses the importance of building Facebook sales incrementally.
Neil believes that to make money on Facebook you need to have a seven-step funnel. In summary, it has seven steps:
1. Create a variety of quality content for your “warm audience” – people who have already expressed interest in you or your product.
2. Build a “lookalike audience” of people who have the same interests as your warm audience.
3. Promote high-quality content to this “look-alike audience.”
4. Some “viewing audience” will like what they see, and become fans of your Facebook page. Some may even choose to buy your product at that point.
5. Use the Facebook pixel and remarket to people who haven’t bought a product yet.
6. Continue remarketing to people who haven’t converted yet.
7. Maximize your conversions.
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Influencer Marketing on Facebook
Many brands struggle to generate the numbers necessary to monetize Facebook. It is typical for businesses to seek assistance from influencers in this circumstance.
Influencers have worked hard to develop a fan base. Anyone influential on Facebook now started “Facebook Nobody”. However, they have taken the time to establish themselves in a niche, and have taken the necessary steps to build authority and trust, hence the following.
They know they can enter into partnerships with brands, spreading the brands’ messages in ways that would otherwise be impossible for brands. The most essential requirement is that the brand is relevant to the influencer’s followers.
Influencers can provide sponsored content to their fans. They can also work directly by sharing affiliate links.
Influencers occasionally use a subtler, perhaps amusing approach to advertise items. In the UK The Meat Man, which sells meat to the public and restaurants, paid UK Facebook influencer Brad Holmes to make a funny prank video. In the clip, Brad pranks his fiancee into thinking he’s ordered 500kg of chicken instead of 5kg – with a £2,000 bill to go with it. Matt Man’s product sits in clearly labeled boxes throughout the video.
The Facebook influencer garnered 7 million video views within 48 hours and led to newspaper coverage for The Met Man. By comparison, The Met Man only has 10,000 likes on his Facebook page and could never get that much publicity on his own.
Perhaps the best solution for a business is to create a Facebook page, but also work with influencers to kickstart the process and deliver a reach that most brands can’t achieve alone. can
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